Saying to an artist "Well, that looks really easy; I could have done it too," is one of the worst and stupidest insults you can say. Because despite what you could have done, you didn’t. And even though you are surprised by the simplicity of an artwork, it shouldn't take away from your appreciation for the result itself.
In the last seven days, two videos have enjoyed viral success in my social streams with quite similar simple yet effective concepts. In the first one, called "All That We Share", you see a group of individuals with different ethnic, cultural and social backgrounds come together in one room. They answer simple yet intimate questions by walking to a certain place in the room marked "yes". Apart from the quite emotional voice-over-storytelling that makes it a bit cheesy, this video is a great example of how simple good storytelling can be.
The other video shows individuals jumping from a 10-meter tower at the swimming pool. Instead of being a documentation of courage, this is more of an identification of doubt and uncertainty across age, gender and social status.
Similar to the first one, both videos celebrate the message of humanity as one species, different in our appearances and social status but connected by invisible similarities we don’t see at first.
A message we might all doubt in some ways, but love seeing as universal truths. And that is what storytelling is also about. Not necessarily the stories that are true, but mostly the ones we want to believe in with all our heart.